I am an experienced Digital, Creative, and Animation Producer/Project Manager with a passion for process and a dedication to partnering with creative teams and clients to deliver strategic and impactful work. My career has been marked by successfully driving business development initiatives and creating innovative solutions.
Collaboration is at the heart of everything I do, ensuring the best results by fostering teamwork from project inception to completion. I thrive on continuous challenges and take pride in learning from every project I undertake. As a skilled leader, I have a proven track record of guiding both creative and technical professionals in the creation and delivery of exceptional work.
Over the years I have worked with Nintendo, Pokemon, AT&T, Disney, Nickelodeon, Universal Kids, MTV, MTVU and Mattel to create digital marketing content in the form of mini-games, digital ads and short form animation.
See below for some of the projects I've produced.
Partnering with Jacky Winter and Angi, I had the opportunity to bring this playful series of spots to life.
The challenge was to showcase how Angi simplifies homeowner needs with just a tap. To meet this, we embraced a vibrant, comic-book-inspired style that connected with a broad audience.
Collaborating with illustrator Jeffery Phillips, we crafted a cast of quirky, whimsical characters, each bursting with personality. Bringing these characters to life through traditional hand-drawn animation added a sense of warmth and care, perfectly reflecting Angi’s brand values.
To enhance each video, I worked closely with a talented composer, sound designer, and voiceover artist, layering in audio elements that complemented the visuals and brought the storytelling to life.
This project was a delightful mix of creativity and craftsmanship, blending fun visuals with rich audio and heartfelt storytelling.
In this animated video, we explore the story of five young characters confronting the unfortunate reality of race-based bullying, an issue exacerbated by the pandemic. The mission of this story is to raise awareness and provide solutions for young people navigating these complex situations. The campaign is designed to resonate with a diverse audience, including tweens, teens, parents, and educators across California.
Partnering with Media Cause and the State of California's Mental Health Services Oversight + Accountability Commission (MHSOAC), we brought this campaign to life through thoughtful animation. Our team showcased their expertise in character design and scene development, creating an engaging and impactful narrative.
To ensure the emotional weight of the story truly connected, I collaborated with a skilled composer, sound designer, and voiceover talent. Together, we created a dynamic and evocative audio layer, weaving music, soundscapes, and performances that deepened the impact of the visuals and the overall message.
This project was a meaningful opportunity to blend creative storytelling with an important social mission.
Imagine enjoying a delicious meal with chicken breast as the centerpiece, but with an innovative twist. This was the vision Believer Meats set out to share, and I had the opportunity to produce the animation that brought this extraordinary journey to life.
The creative team at Red Antler provided the initial concept, direction, and live-action footage, while my role focused on overseeing the animation process. The challenge was to visually trace the production process of the chicken breast in reverse, a task that required a balance of creativity and precision.
Working with a talented team of animators, I ensured the use of traditional 2D cel animation and After Effects delivered an organic, fluid motion that captured the unique essence of the story.
As part of a marketing campaign for the Disney Channel movie Zombies, I led a talented team of designers, animators, and developers to create an engaging mini-game experience. This project blended creative gameplay with vibrant visuals to capture the spirit of the movie and connect with its audience in a fun, interactive way.
To support the launch of a new season of Shimmer and Shine on Nick Jr., I lead the development of a magical mini-game designed to captivate young fans. Collaborating with a skilled team of designers, animators, and developers, we brought the vibrant world of Shimmer and Shine to life, creating an interactive experience to bring joy to its audience while aligning perfectly with the show’s enchanting themes.
For Nick Jr.'s Wallykazam!, I managed a creative team to develop a whimsical mini-game that extended the show’s playful and educational spirit into an interactive format. By collaborating closely with designers, animators, and developers, we created an engaging experience that resonated with young audiences and celebrated the show’s imaginative world.
For the Premera Blue Cross and LifeWise 360 campaign for open enrollment, I managed every aspect of the project, ensuring seamless execution across multiple platforms, including TV, radio, OOH, and digital ad placements.
My responsibilities included collaborating with the production crew on live-action shoots and radio spots, overseeing all creative elements—including design, animation, and the development of product-specific landing pages with interactive features to help individuals choose a plan that suits their needs. Additionally, I worked closely with the media buying team to develop a strategic marketing plan and monitor the campaign’s performance across various media channels.